‘Having a clear course leads to the realization of ambition. That starts with knowing who you are and where you want to go.’ Based on this vision, Ellen van Dijk founded marketing & communication boutique BrandForceOne in 2014, and since then, helps companies
to get on course and to stay on course. Ellen is available as an interim manager and, as a consultant, develops marketing, communication and brand strategies and concepts. In addition, Ellen advises companies on the development of their marketing organisation.
Spread your wings and fly
EMPOWERING TEAMS TOWARDS ACHIEVING THE STRATEGIC COMPANY GOALS
Ellen is an enthusiastic and dedicated leader who knows how to make the transition from strategy to execution. She pays attention to the personal development of people and is driven, decisive and creative. She creates order and structure, implements efficient processen, sets priorities and ensures organizational alignment. Ellen is especially in place when there is a need for setting up new structures in organizations with a need for clarity.
Ellen van Dijk: ‘Creating clarity about where you want to go as an organization is essential for being able to reach the strategic goals. Clear communication and definition of responsibility are of the essence in order to make steps in an efficient way.’
Strategy, concept and advise
As a consultant, Ellen van Dijk helps companies to position themselves in the market from their unique strength. Ellen develops marketing, brand and communication strategies and concepts and advises companies on their marketing organization.
Where do you want to go?
For every assignment the ambition of your organization is the starting point. Is this ambition not clear? Then I will first help you define it.
Who are you and what do you represent?
The unique identity of an organisation is the foundation for a unique proposition. Together, we will define the essence of this unique identity. We make it tangible and visible, in images, through words, and grounded in the organisation itself and its people.
What will we communicate, to whom?
Based on the brand identity and strategy we will develop a communication plan with concepts, campaigns and communication tools to match. We create the wings that allow you to really start flying.
You are on course and want to stay on course?
To make sure your marketing & communication stays on course, we need to keep navigating into the right direction. If desired, I will help you do so. For as long and intensely as needed.
In an eggshell
In 2014, Ellen van Dijk establishes BrandForceOne with the aim to help companies position themselves in the market.
The marketing & communicatie boutique develops strategies, plans, concepts and communication tools, and delivers project management. BrandForceOne is a network organisation; for the execution of its projects it works together with a multidisciplinary team of external parties and specialists – contracted and directed by the marketing directors of BrandForceOne on behalf of the customer. In 2018, Ellen decides to focus on her passion – strategy, branding, concepting and people management – and to continue solo as an Interim-manager and consultant.
From manufacturers to service providers, profit to non-profit, national to international and from B2B to B2C.
Puur Exloo, the new level in park recreation in the pure landscape of Drenthe
For our client Kontour Vastgoed we developed the brand Puur Exloo. Apart from the development of the brand strategy, as brand managers, we are responsible for the entire content and activation of the brand, including the development of all communication.
Sports & Health Club Trifora
For Sports & Health Club Trifora we developed an internal brand compass and a new logo. As external marketing manager we periodically advise Trifora in the development of new communication tools on a regular basis in order to ensure they support the new course Trifora set out on recently.
Sigmax ICT Specialisten
For the ICT-division of Sigmax we developed a brand identity and positioning, and, as a next step, translated these to the website and a new communication format for reference cases. In addition, we help positioning the product and services portfolio of the division.
Watervilla's Friese Meren
Watervilla's Friese Meren is a project of our client Kontour Vastgoed. For this project we developed a new visual identity, logo and XL-brochure. We also delivered the webcontent, German translations and are in charge of SEO.
For international wholesaler in façade coverings Euregio Steencentrale we developed a brand strategy, pay-off, visual identity and website. In addition, we delivered the webcontent and its translation to English and German.
As interim PR & Communication officer, we support world-wide supplier of window coverings Coulisse with the development and production of internal and external communication. In this role, we are responsible for writing and translating press releases, newsletters, inspirational content and the communication with the international press.
Saxion, University of Applied Sciences
For the communication department of University of Applied Sciences Saxion we developed the positioning and communication strategy for the German market. As a next step, we translated this strategy to the German website of Saxion and a new glossy magazine for new German students.
Mekufa, securing reliability since 1953
For producer of epoxy resin insulators Mekufa we developed a brand strategy, new visual identity, pay-off and English website, including content. As their external marketing manager, we periodically support Mekufa in keeping their marketing and communication on course.
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